Mastering Insurance Marketing: How to Make Your Agency Forward in the New Media Age
insurance agency - click on the image below for more information.
- ISBN13: 9781453696934
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
Insurance marketing is changing rapidly. It's critical that you not only stay on top of the latest insurance marketing tools available to you, but that you constantly push to revamp your existing practices. Mastering Insurance Marketing talks about specific marketing and sales techniques used by successful insurance agents across the country to grow their agencies. Using the customers of InsuranceAgents.com as a base of knowledge to pool ideas from, the book covers real-world insurance marketing techniques used by captive and independent agents to not only increase sales, but to also increase retention rates. Discover how traditional marketing is no longer effective. Learn about how social media is having a large impact on insurance marketing. Learn about new techniques for increasing referrals from existing customers. Hear about interesting new twists on increasing customer retention. In-depth coverage of lead management systems and how
Mastering Insurance Marketing: How to Make Your Agency Forward in the New Media Age
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self portrait at the insurance agency
Image by Kalense Kid
insurance agency?
Starting a "scratch" agency isn't hard, it is next to impossible. License, appointments, insurance, employees, fixtures and equipment are all required BEFORE you can get your first client. Then comes marketing ,service, payroll, taxes, audits and regulations that would choke a mule. Get the picture?
By the time you pay everything and everyone else, you are lucky to have much left over for yourself. Commissions are steadily declining while the insurance companies are pushing more and more of the policy writing and service requirements off on the agency.
Perks that were available to agencies a few years back no longer exist. Pressures of running a small business can lead to long days and short nights.
But OH THE JOY of owning your own business!! LOLIt really depends upon the type of insurance you plan on selling. If you are going to sell property and casualty insurance it is very difficult (if not impossible) to get contracts with first tier companies. The companies expect significant premium volume commitments and will not appoint an agent who is starting from scratch. If you are unable to represent well known and established companies you are at an extreme disadvantage.
On the other hand if you plan on starting a life and health insurance agency insurance company appointments are easily obtained. But unlike property and casualty insurance the commission structure of life insurance is front loaded meaning that you have high initial commissions with little or no renewal income. That means you have to be constantly prospecting for new customers.
Either way it is not easy better to look into an established agency where you might work out some ownership interest.
Insurance Information : How to Become an Insurance Agent
Becoming an insurance agent usually requires some type of bachelor's degree in order to apply to either a direct writer insurance company or an independent insurance agent. Find out how to become an insurance agent with tips from an insurance agent in this free video on insurance information. Expert: Seann McWhorter Contact: www.insureright.biz Bio: Seann McWhorter is the principal agent at Insure Right Insurance located in Lehi, Utah. Filmmaker: Michael Burton
Orignal From: Mastering Insurance Marketing: How to Make Your Agency Forward in the New Media Age
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